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"As interim VP Engineering, Laura Fay’s contribution was critical to the company’s success during a time of significant change."
CEO, Onstation.




L. Fay Associates provides an unbiased outside perspective on how your organization can evolve into a focused, and execution oriented, team. The following are examples of value added contributions L. Fay Associates has provided to its clients, and can provide to your company on a specific initiative in Software Product Development , as an Interim Executive/Manager or in Business Operations.

Software Product Development

If you are experiencing delivery issues with your software product development team or your products are not helping you meet your strategic business objectives, we provide project specific consulting and advisory services that address the following areas:

  • Strategy & directional shifts - you need expertise you don't have in house, you need to build a new competency, you need a fresh outside perspective
  • Strategic audit / due diligence of the technical organization in skills, leadership, teamwork and product
  • Next generation product or systems plans
  • New technology evaluations for the purposes of integrating it into your product offering
  • Product Development leadership and management through market delivery and customer acceptance in the face of delays and/or quality issues

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Interim Management Services

L Fay Associates addresses the issue of a newly vacated, or much needed senior leadership role. Such roles include CEO, President, COO, General Manager, CIO or VP Product Development or Product Management or mid level management.

  • Assess the readiness of the organization and operation to achieve its business goals
  • Achieve critical near-term targeted objectives. The objectives depend heavily on the stage of your company's development (e.g., cash management, fund raising, reorganizations, software product development and launch, infrastructure development, etc.)
  • Lay the foundation for the long-term and ensure a smooth transition to the in-place, or yet to be hired, leadership
  • Merger & acquisition - you need a neutral outside perspective to bring the integration plans together
  • Manage a start-up or crisis situation

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Business Operations

L Fay Associates provides pro-active management of projects that mandate successful implementation of critical business initiatives. Working with the company's leaders, and the hands on team, to ensure focused execution of plans in the following areas is a key strength:

  • Designing and/or implementing business process reengineering
  • Managing downsizing, layoff, reorganization or outplacement
  • Leading and managing an office relocation while minimizing business impact

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